2018 Highlights - And what a year it was !!!

CDG enjoy their Team Christmas party 2018

CDG enjoy their Team Christmas party 2018

Clandestine Design Group has had a massive 2018! In fact there has been so much going on that our heads are spinning and we needed to take stock of some of the highlights from throughout the year. Here of some of the big ones that come to mind from present to past.

1.SEMA win for MAXTRAX

MAXTRAX took home their seventh Global Media Award from SEMA, the largest and premier car and car accessory market in the USA. MAXTRAX Hitch and MAXTRAX Winch Ring both launched at SEMA 2018 and won the SEMA Global Media and Product Awards. It was an honour and an amazing achievement for the team, it shows they continue to maintain the highest standards of innovation, design and manufacturing quality over their almost 13 years in operation.

2.Korea visit

CDG Design Director Neil Davidson was invited to judge the Korean Good Design Selection Awards, the peak industry exhibition in Seoul, by the Good Design Awards Australian team. It was an honour for Neil to be invited and for him to gain insight of the Korean Design Industry and make some new friends along the way.

3.Good Design Award wins

CDG are still pinching ourselves over the amount of awards that we took home from the Good Design Awards at the Sydney Opera House - luckily we had enough room in our suitcase!

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Our first win of the evening was for the Audeara A-01 Headphones with a 2018 Good Design Award in the tough Product Design, Consumer Electronics Category.

The hardworking team from Field Orthopaedics Micro Screw Kit received a well-deserved accolade, taking out the Gold Award for Product Design, Medical and Scientific a highly competitive category.

The success continued with the MAXTRAX Xtreme winning a Gold Good Design Award in the Product Design Sport and Lifestyle category. A long-awaited endorsement for the team who created the recovery board category.

Our very talented junior designer Alexandra French also received a Gold Award Next Generation Category for her Capricorn Tent resulting from the AUXILIARY Design School BCF project. AUXILIARY also picked up a GDA in the Digital Design Category. 

4.Ceres Tag - ear tag trial

CDG are excited to be in partnership with the Ceres Tag cattle tags and the CSIRO. The initial field trials have begun in regional Queensland. The Ceres Tag integrates CSIRO’s Data61 technology into the design of the new generation smart tag and the applicator system.

5.Project Tithonus

This year CDG Design Director Neil Davidson’s personal passion project is the continued work on the company Tithonus Truck - a Land Rover Defender who had a previous life as a British Army vehicle. Its already had a few adventures, having served in multiple world wars over the years and now its having some uniquely Australian ones.

Due to some initial ‘mechanical niggles’ the Tithonus and Neil’s Land Rover mechanic are now well-acquainted. Those issues have now been resolved and Neil has recently moved onto reconditioning and rust-proofing the underbody and chassis. Over the Christmas break Neil will be dismantling the metal work accessories, roll bars and bull bars in preparation for an exterior colour change using and innovative new protection product called Raptor Coat. The gallery above has a sneak peak of what is in store for 2019!

6. RapidAIM

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CDG was approached by RapidAIM to create an IoT fruit fly trap that is smart enough to remotely detect, count and notify authorities of potential Fruit Fly dangers in a regionally active manner with live and accurate data. A network of wirelessly connected RapidAIM traps automatically detects fruit flies, and sends alerts in real-time to a cloud-based analytics and storage platform, linked to a mobile app. Receiving real-time phone alerts and early warning forecasts are instantly created for fruit fly hot-spots.

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7.YUMM!

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Clandestine Design Group are excited to collaborate with the YUMM! team to create melt in the mouth chocolates, that also take a message of being mindful of mental wellness to the masses.

8. Audeara continuing to grow in locally and over seas

Back in January the team were able deliver the pre-production A-01 sets to the early release backers and the first wave of feedback was very positive. The Audeara team continued to be featured in major publications throughout 2018 including The Australian, ABC News, and they even made headlines in The Irish Times! The were also featured as part of Australia’s Innovation showcase Australia By design on Channel 10 - check them out in - Season 2 - Episode 3.

No doubt a set of A-01s were on a lot of Christmas lists this year!

9.Field Orthapadics

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The team has some big wins over the course of 2018, including the massive milestone - the U.S Food and Drug Administration (FDA) approving the Field Orthopaedics Micro Screw System. They used this as a gateway to broker a deal with an American partner Ortho Sales.

Following on from their US release of they are expanding their market presence in to EMEA.They recently formed a partnership with the Ortho Consulting Group will allow Field Orthopaedics to provide this world first product to hand surgeons throughout EMEA.

 Both of these partnerships are potentially very lucrative with the global need for micro screws forecast to be worth $60 billion by 2022.

MAXTRAX to the rescue

Outside of Christmas and New Year, CDGs other main religious festival is the worlds most extreme race - The Dakar Rally! It was very exciting to see more than half the fields car classes utilise the MAXTRAX MkIIs in the deep Fesh Fesh or sand dunes of the Atacama Desert. No doubt we’ll see them in use again in the next in January 2019 as more driver’s decide to take the easy way out! Check out some of last years footage.

In coming Dakar's we expect the Tier 1 competitors to mount the new MAXTRAX Xtremes. As demonstrated recently they were needed to get the judges out of a bogged-in beach drive on the Australia’s Innovation showcase Australia By design on Channel 10 - check out Season 2 Episode 5.

YUMM! are supporting mental health in a thoughtful tasty package

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Clandestine Design Group are excited to collaborate with the YUMM! team to create melt in the mouth chocolates, that also take a message of being mindful of mental wellness to the masses.

The YUMM! Team approached the CDG and the legendary Kevin Finn from The Sum Of to assist them to bring the corporate vision, purpose, Brand and Product concept to fruition.

This project differentiated to others, because it didn’t focus on purely commercial returns. The chocolate bar sales funds the development of accessible mental well-being resources.

The YUMM! Team consulted the best in the biz - medical doctors and psychologists who are treating young Australians with mental health issues everyday.

CDG worked with YUMM! to develop sensually pleasing yet cost effective chocolate designs that could be made using a commercial volume of chocolatiers.

For anyone who has ever watched a cooking show knows how tricky tempering chocolate can be and can bring even professional choclatiers to tears. So getting the chocolate separating out of the moulds nicely took some doing.

CDG also relished the chance to collaborate with Kevin who not only did the corporate branding for YUMM! but also worked with CDG on the physical packaging design of the chocolate.

Its widely recognised, the importance on having a focus on and having conversations about whether or not someone is okay-which is why their brand statement is Hello to Happy?

The YUMM! team are committed to giving young Aussies access to educational and engaging mental health tools - all for free!

The topics below are some good conversation starters and are good articles to share:

1.The ten ways that smart technology impacts our mental health

2.The positive power of pets

3.The five signs that your friend may be struggling and how to help

4.How to stay mindful at Christmas

5.A New Year same old you?

These are some great and timely topics particularly with the pressure during the Christmas season and over the New Year season to make massive changes in our lives. But we are still going to be the same even though the start of the new year.

Use social media for good and keep updated from the YUMM! team to see the latest update about where you can buy YUMM! chocolates and have a look at their latest topical posts about important mental health issues.

Field Orthopedics secure success

Field Orthopaedics CEO Dr Chris Jeffrey

Field Orthopaedics CEO Dr Chris Jeffrey

Under their tireless CEO, Dr Chris Jeffrey, Field Orthopaedics is an energetic and innovative medical industry start-up that is creating major disruptions in a traditional and slow to change medical device market.

A brains trust of engineers, orthopaedic surgeons, and doctors that came together to create orthopaedic devices for medical applications. Field Orthopaedics are driven by a need to do things differently and be disruptive in the medical industry the primary goal of improving the lives of both patients and surgeons.

Field Orthapedics are working three major projects at the moment:

1.The Micro Screw

The treatment of small fractures is often difficult due to the size limitations of the current technology and surgical instrumentation. As a result of these limitations, surgeons are tasked with the difficult procedure of correctly positioning and inserting a small screw that generates adequate compression to facilitate healing.

2.Rotator cuff repair

The shoulder is an important and complex joint however injuries are common and difficult to treat. Repairs need to oppose the native forces yet at the same time need to support and nurture the damaged tissue.

3.TriFix

Surgery changes the vascular perfusion of the operative site, walling off the local area with an impermeable scare.  TriFix is a triphasic micro coating that uses layered biodegradable polymers with bioactive seeding to deliver the right antibiotics at the right dose at the site of treatment for the time needed.

Check out the below gallery of some of the collaborative work CDG and Field Orthopaedics have done together on the innovative Micro Screw Kit.

The team has some big wins over the course of 2018, including the massive milestone - the U.S Food and Drug Administration (FDA) approving the Field Orthopaedics Micro Screw System.

They used this as a gateway to broker a deal with an American partner Ortho Sales. This has the potential to be a very lucrative partnership as global is forecast to be worth $60 billion by 2022.

Following on from our US release of the Micro Screw System, Field Orthopaedics is expanding its market presence in to EMEA.

This new partnership with the Ortho Consulting Group will allow Field Orthopaedics to provide this first in world product to hand surgeons throughout EMEA.

 Things are tracking well for the team – so next steps – continued world domination in 2019!

RapidAIM zeroing in on fruit flys

RapidAIM CEO | Dr Nancy Schellhorne in field deployment of the new smart traps.

RapidAIM CEO | Dr Nancy Schellhorne in field deployment of the new smart traps.

Fruit flies cause approximately $30 billion of damage to fruit and vegetable production globally each year. Impacting commercial producers and home gardeners alike, fruit fly attack occurs when a female fruit fly lays eggs in the flesh of fruit or vegetables. The hatched larvae eat the flesh, causing it to ripen prematurely and rot.

Traditionally, the monitoring and control of fruit fly outbreaks is managed by the deployment of 100’s of thousands of passive lure based Traps. Agronomonist and Farm labourers need to regularly inspect and report the status of these traps through out the Fruit Fly breeding and growing season.

Many of these traps are usually empty, making it a long, laborious process. However, fruit flies caught in a trap may be a sign of an outbreak, and the time taken between checks may delay vital containment responses by authorities.

Clandestine Design Group was approached by RapidAIM to create an IoT fruit fly trap that is smart enough to remotely detect, count and notify authorities of potential Fruit Fly dangers in a regionally active manner with live and accurate data.

RapidAIM (former CSIRO researchers) combined their knowledge of insect behaviour with proprietary hardware and software to detect fruit fly in traps. The patented technology uses an ultra-low-power sensor to detect the presence of an insect and classify whether the insect is a fruit fly.

Unlike expensive camera-based traps which have high power and data needs, RapidAIM's low-cost sensors identify the unique patterns of fruit fly behaviour as they enter a trap.

A network of wirelessly connected RapidAIM traps automatically detects fruit flies, and sends alerts in real-time to a cloud-based analytics and storage platform, linked to a mobile app. Receiving real-time phone alerts d early warning forecasts are instantly created for fruit fly hot-spots.

Outside of deploying this innovative new technology to the growing regions of Australia, CDG and RapidAIM other challenge was to cost effectively develop a trap enclosure system that would attract the flies yet stand up to the harsh exposed agricultural environment the trap would spend its life within.

Tag Tell Tails - Clandestine Design Group's client, Ceres Tag, celebrate their successful ear tag trial

Ceres Tag CEO, David Smith onsite at CSIRO Research Cattle Station with next gen smart tag.

Ceres Tag CEO, David Smith onsite at CSIRO Research Cattle Station with next gen smart tag.

Clandestine Design Group is currently involved in an exciting R&D project, with Ceres Tag, designing next generation smart ear tags for cattle, a project close to Design Director Neil Davidson’s heart -particularly with his country upbringing on a cattle farm.

David Smith, CEO of Ceres Tag, who is the perfect combination of entrepreneur and agricultural innovator, recognised the need for a device that blends the need for farmers to track their herd with the latest technology.

David asked CDG to be part of a collaboration between Ceres Tag, CSIRO and their technology arm, Data61.

Although mid Research and Development cycle, the tags reached the point where they needed to be trialled. This very successful trial happened this week on 100 cattle at a CSIRO's Lansdown Research Station near Townsville, Queensland.

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The results were very encouraging with the tags and the applicator working well, for both farmer and beast with very little reaction and discomfort shown from the cattle.

Farmers are going to benefit hugely from this device saving them time and monitoring and tracking stock whilst also being notified. Being able to see unusual movements when their cattle are sick or giving birth and need urgent assistance.

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Read more and watch their Video about the trial process and the CSIRO’s onboard technology and data gathering process to manage animal herds by clicking the below links:

Cerest Tag CSIRO New Release

CSIRO Ceres Tag Video

Ceres Tag Website

images; courtesy of and thanks to CSIRO

MAXTRAX continues their winning streak in Las Vegas

Clandestine Design Group client and mates at MAXTRAX continued their winning streak receiving an another two SEMA Global Media and Product awards at the biggest US and possibly global trade shows for vehicle and aftermarket manufacturers.

This year the team received awards for the MAXTRAX Winch Ring and MAXTRAX Hitch , both distinct steps away from their recovery board beginnings to a new direction, being leaders in the recovery board market.

MAXTRAX’s two products were picked for awards out of 3000 others launched at SEMA 2018

MAXTRAX’s two products were picked for awards out of 3000 others launched at SEMA 2018

MAXTRAX are known for being category creators, its because of customers having a negative experience when the need to recover their vehicles, they knew they had to bring own Winch Ring and Hitch to market.

This makes their win at SEMA particularly sweet because it reconfirms their dominance in the recovery market.

The MAXTRAX Winch Ring received a highly contested SEMA Global Media and Product Award

The MAXTRAX Winch Ring received a highly contested SEMA Global Media and Product Award

This year CDG’s Design Director Neil Davidson attended SEMA with the team from MAXTRAX.

SEMA Provided the perfect place to launch the two new products the MAXTRAX Winch Ring and MAXTRAX Hitch.

MAXTRAX Hitch launched at SEMA 2018 and won the SEMA Global Media and Product Award

MAXTRAX Hitch launched at SEMA 2018 and won the SEMA Global Media and Product Award

This recent win took the total award won by MAXTRAX to seven awards in the same category, a testament to the quality and longevity of their product range in the off-road recovery market for nearly 13 years.

Advanced QLD Design expertise in demand internationally

Clandestine Design Group (CDG), as implied in the name, prefer to operate with a level of discretion, but a busy year collaborating with Queensland entrepreneurs keeps pushing them into the limelight.

Firstly at the Good Design Awards back in May winning awards across multiple categories including the Audeara A-01 Headphones with a 2018 Good Design Award in the tough Product Design, Consumer Electronics Category. The Good Design Awards Jury commented - there are some great aspects to this design with loads of clever embedded technology. The sound quality is amazing and immersive.

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Secondly, CDG’s collaboration with the hardworking team from Field Orthopaedics Micro Screw Kit received a well-deserved accolade, taking out the Gold Award for Product Design, Medical and Scientific, a highly competitive category.

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The design success continued with the MAXTRAX Xtreme winning a Gold Good Design Award in the Product Design Sport and Lifestyle category. A long-awaited endorsement for the team who created the 4WD recovery board category.

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The team were the most the most successful Queensland design consultancy giving their interstate competitors a run for their money.

On the awards night the team also humbled and honoured to receive an independent accolade from the Design Institute of Australia (DIA), Australia's design industry body.

The DIA Award is a special acknowledgement to recognise an Australian professional designer, design team or design company who made a significant impact in the Australian Good Design Awards over the year.

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Based on this success, CDG’s Design Director - Neil Davidson, has been recently invited by the Good Design Awards Australia to perform the privileged role of judge at Korean Good Design Selection Awards, the peak industry event in Seoul.

Neil is looking forward to, in late October, attending the event, including the opening ceremony.

“Its a great honour to be the first Queensland consultancy to be invited to judge the awards.”

“I am very excited about about attending Good Design Selection Awards for the first time and experiencing first hand their design culture.

“I am very interested in what types of entries that I’ll be judging in the Product and Visual Design section of the awards,” said Neil.

The Good Design Selection Awards are both a design and business event, hosted by both the Ministry of Commerce, Industry and Energy; and the Korea Institute of Design Promotion.

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FUEL - lighting fires in the right places

L to R: Felicity Davidson, Alex French and Sara Pontopiddan show off their orange FUEL flame pins

L to R: Felicity Davidson, Alex French and Sara Pontopiddan show off their orange FUEL flame pins

Last week the Clandestine Design Group team women deployed early to attend a breakfast in the city, hosted by FUEL a mentoring program for teenage girls.

The breakfast showcased the program, talked about future of the program, their need for corporate support particularly for a work experience program and two Q+A panels.

The Q+A panels where made up of members from the education industry and professional roles and high-school students, made up vastly different panellists at the opposite ends of their careers.

The students were trying to formulate a firm concept of what a university or tertiary course entails and what you do each day in different career paths. The panellists had some strong insights into the ups and downs from their own careers. Including women in senior management who have good strategies to deal with co workers questioning their ability to do their role.

The breakfast was a useful point of reflection for ALL attendees and to either reignite the flame for their chosen career path or getting people to question it - if it doesn’t.

FUEL acknowledges that every girl has a fire in their belly, they help fan that flame.

They challenge how they think, what they strive for, and why they want it, through hands-on workshops, interactive talks and one-on-one mentoring sessions.

Back in August our Senior Designer Sara Potopiddan gave up her Sunday to show the potential future designers the light and ignite their interest in a future career path.

The event gave budding designers a chance to understand more about what the day-to-day working of Industrial Design and aptly named A Designer Life.

The all day event connected the budding designers to women working across Fashion, Digital, Architecture, Product, Film, Interior, Photography, Advertising and Jewellery design.

Sara did a great job representing the CDG team and Industrial Design as a chosen career. She was involved in an intense 90 minute speed networking, round-table session and hosted a workshop to dive into some real-world application of design skills and thinking.

Today it was the teams turn to be inspired by both those in industry and young Generation Z women, attacking their career path in an unrelenting positive outlook even though their careers and jobs path are unknown.

Get involved in the FUEL Program and you might have a similar experience from attending the events as the CDG women did. And you might have the same experience of in the process of helping the next generation that you reignite your own career flame.

Good Design Awards wrap up

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Clandestine Design Group had to squeeze some extra items in their carry on luggage after a massive night at the Good Design Awards recently taking home a total of three design ticks and the nod from the industry body the Design Institute of Australia (DIA). 

This accolade is particularly sweet - acknowledging the entire team - the DIA recognised an Australian professional designer, design team or design company who has made a significant impact in the Australian Good Design Awards over the year. To put this into context Breville Australia won the corporate equivalent, for their team and 160 of them took to the stage to accept the award. Goes to show being a relentless and uncompromising force pays off regardless of how big the team is.

Our first win of the evening was for the Audeara A-01 Headphones with a 2018 Good Design Award in the tough Product Design, Consumer Electronics Category. The Good Design Awards Jury commented - there are some great aspects to this design with loads of clever embedded technology. The sound quality is amazing and immersive. Overall, a good product that deserves to be recognised.

The hardworking team from Field Orthopaedics Micro Screw Kit received a well-deserved accolade, taking out the Gold Award for Product Design, Medical and Scientific a highly competitive category.

The success continued with the MAXTRAX Xtreme winning a Gold Good Design Award in the Product Design Sport and Lifestyle category. A long-awaited endorsement for the team who created the recovery board category.

Our very talented junior designer Alexandra French also received a Gold Award Next Generation Category for her Capricorn Tent resulting from the AUXILIARY Design School BCF project. AUXILIARY also picked up a GDA in the Digital Design Category. These are amazing outcomes and opportunities AUXILIARY provides for the next generations of industrial designers would not be possible! 

The team has more than enough reason to celebrate and for Senior Designer Sara Pontoppidan there was an extra reason - celebrating her Norwegian heritage. So Sara participated in a fortuitously timed 17 May, ‘Norway Day’ Parade that finished at the Opera House. A perfect way to bring the two worlds together.

The Good Design Awards were a great opportunity for the team to catch-up socially with our clients and industry colleagues. 

It was a great to acknowledge design icons at the 60 year celebration of the awards. Rubbing shoulders with the likes of Jan Utzon (son of Jørn), who designed the Sydney Opera House, presenting Good Design Award of the Year.

The team certainly made the most of beautiful and sprawling after party held over three levels, of the Opera House for more than 1000 attendees. Cutting a few moves on the dance floor and kicking on until the wee hours in a Whisky Bar at The Rocks. The next day the team was pinching themselves about whether that the night had actually happened, it was almost too good to be true!

CDG puts forward five exciting entries into their first Good Design Awards

Sydney Opera House

Sydney Opera House

The Good Design Awards (GDAs) are a cause to dust off the extra special outfit, add a touch of bling and head to the big gala celebration at the Opera House for their diamond anniversary.

Its an apt milestone to celebrate in their 60th year and we all know that diamonds are formed with pressure. Designers from all industries are familiar with the concept that the combination of time and pressure can too produce a great design outcome. 

The GDA has a reputation for being one of the most rigorous and diligent design awards programs in the world. 
 
The judging panel of design industry heavyweights, this year are making the tough decisions across 28 categories and hundreds of local and international and over over the lifetime of the awards there have been ten of thousands of entries.

Clandestine Design Group Design Director Neil Davidson, said that although it wasn’t his first time entering the GDAs, but its the first year CDG has entered projects into the awards.

“Its pretty exciting to do so when it such a big year for the GDAs.

“We hope to have our fingers crossed, for good news in all five categories that we’ve entered, at the Gala event at the Opera House.”

The entries are across different categories including the:

  • ­‘tough as nails’, MAXTRAX Xtreme in ‘Sport and Lifestyle’, 
  • ­beautiful and functional, Inspire Desk Organiser in ‘Homewares and Organisation’, 
  • ­tiny and groundbreaking, Field Orthopaedics Micro Screw Kit in ‘Medical Technology’ and the
  • ­category creating , Audeara A-01 Headphones are both the ‘Consumer Electronics and ‘Packaging Design’ categories. 

The diamond year of celebration made us take stock of some of the things that have happened over the decades the GDA have been running.

It began in 1958 funded by the Commonwealth Government after the Industrial Design Council of Australia (IDCA) is formally by a group of design and industry professionals.

In 1967 there is a royal connection to the awards, with the introduction of the Prince Philip Prize for Australian Design, presented personally by His Royal Highness, Prince Philip, The Duke of Edinburgh.

Over the year the awards introduced life-changing icons of design including the first Cochlear implant in 2000 and Marc Newson’s Economy Class Seat for the Qantas A380 taking out the 2009 Australian International Design Award of the Year.

There has been a touch of celebrity over the years with Wil Anderson hosting in 2006, comedians Hamish and Andy doing the same in 2007and; in 2012 the Design Award of the Year going to the Deepsea Challenger built in Australia by Hollywood Director James Cameron and Ron Allum.

Back in 1979 the awards were presented by TV celebrity Ita Buttrose and were televised on the ABC with an audience of more than four million. Last year this came full circle with a series premiering called ‘Australia by Design Innovation’ with Dr. Gien from GDA co-hosting the show with fellow Judges, Tim Horton and Terri Winter.

There are some exciting things happening at the awards in the design industry, CDG can’t wait to see what the next 60 years brings - they are hoping that their own ‘design diamonds’ get their place in the history books at the Gala event in May.