Audeara Kickstarter campaign cuts through the noise

CEO James welcomed Audeara Pledgends to the launch last Wednesday as the numbers ticked over earlier in the night and by 11.00pm reached the magic milestone of $100 064

CEO James welcomed Audeara Pledgends to the launch last Wednesday as the numbers ticked over earlier in the night and by 11.00pm reached the magic milestone of $100 064

Our client’s Audeara pumped up their entrepreneurial volume this week, with their headphone launch transmission coming through loud and clear to potential pledgers. Enough to meet their ambitious funding target of $100 000 on Kickstarter, not only comfortably but in less than 24 hours.

Brisbane based brain’s trust, Audeara are headed-up by a group of doctors and engineers to bring something unique to the headphone market. 

The seamless package brings together an App, audiologist style 8, 16 or 32 part test to calibrate their hearing and a customisable listening experience to blow your mind. If not your mind – at least bring sweet music to your eardrums. 

Audeara’s partners range from start-up accelerators, the medical industry, digital communication experts and our team overseeing product design.

The big guns of media the Australian Financial Review's technology reviewer gave the Audeara headphones a big thumbs up even after only a 45 minute prototype test in a noisy Sydney cafe. 

The curators of cool online site Boss Hunting, whose readership of 2 million young Aussie males, gave it a wrap-up that explicitly says what we are all thinking, in a way that might shock a more gentile audience. 

Although only on the market for a week, Audeara already has supporters from all walks of life including members of the Queensland Orchestra, electronic artist The Kite String Tangle, Wallabies and Queensland Reds players. 

The best feedback comes from those with partial deafness or different degrees of hearing loss, using the headphones to transform their listening experience and put them on an even playing field with users with ‘normal’ hearing. 

We are excited to see where the final Kickstarter pledge ends up at the end of the 44 days, and can’t wait to deliver on production and delivery.

Back in Brissie!

Neil in Alexandra Bay headland WA on the BMW R 1150 GSA 

Neil in Alexandra Bay headland WA on the BMW R 1150 GSA 

The epic adventure has come to an end after more than 8000 kilometres, 31 days, two tyre changes, two overloaded bikes and; 28 hours wrangling a ‘quick erect’ tent morning and night - we are back!

It took some adjusting to not moving to the middle of lane when we are driving on the road, not needing transportable meals and not needing to check the weather patterns, fuel consumption rates and mentally bracing for headwinds or rain.

The weather did play havoc with some of our original plans and we did need to adjust our original itinerary. Pushed South we tried to reach Birdsville via Innamincka, on a road appropriately named the Adventure Way.

A moment of adventure/insanity from Neil along this route resulted in a bike drop causing pannier bags to come off. This put a kink in the original planned destination, so we had to make do and just find the nearest campsite. The campsite turned out to be next to the Noccundra Hotel a picturesque spot on the Wilson River that was overrun with all different types of wildlife.

The heritage-listed stone-constructed hotel was a great find and we settled in for dinner and drinks. When the menu and food came out we were pleasantly surprised. The Chef prepared gourmet meals that would put a Sydney foodie bolthole to shame.

We arrived at Innamincka to learn that unseasonal rains had literally washed away our Simpson Desert dream and that original leg of the trip.

The silver lining was the ‘Plan B’ route exploring the Flinders Ranges that had some of the most spectacular and mind-melding scenery. Driving along the old Strzelecki and Mount Hopeless access road to Arkaroola and the Flinders Ranges, felt like we were traversing the surface of the moon.

One of the most challenging parts of the trip was what we refer to as the ‘Great Escape from Arkaroola to Adelaide’. After days of being stuck at Arkaroola Station due to rains and closed roads, we managed to escape to the highway via the Umberatana and Yakaninna Station tracks. Quite the challenge with the big adventure bikes fully loaded.

From Adelaide we pushed through the Nullabor’s relentless winds. This took three days before eventually meeting up with the MAXTRAX crew and spent the next leg of the trip, winding our way around the beautiful and rugged coastline of the Bite. Western Australia did not disappoint with beaches with the whitest of sand, like Lucky Bay within Cape Le Grand National Park, Esperance and Albany.

The MAXTRAX fleet of vehicles made their way home from Albany to Brisbane, having got all the footage All Terrain TV needed to cut together a documentary that does justice to explorer John Edward Eyre.

For the last leg of the trip, we (Neil and co-rider Owen Bawden), made our way around to Perth through the spectacular Karri Forests and coastlines of Margaret River.

In Perth we washed and stripped back the bikes before loading them into a freight container and with their fingers-crossed, made their way safely across the country. For the final part of the trip, we were glad to take the easier option and flew back from Perth to Brisbane.

Our loyal mechanical chariots, now returned via a freight service to Brisbane, with a few more kilometres on their dials. They might wait a few weeks before we saddle them up again but we are already preparing for the next (maybe less ambitious in terms of kilometres) adventure!

The big trip is here!

Our Design Director Neil Davidson has long been harbouring a wish to take –off on a major motorbike trip.

Each time he has seen a documentary about a motorbike trip - or when Race to Dakar is on every year, his resolve to do a big trip has grown even stronger.

Often life gets in the way of making these trips a reality and he drew a line in the sand to create time from August – September 2016 to actually live the dream.

This trip takes in three states and more than 5000km and there are going to be two weeks of driving for hours on the Simpson dessert sand dunes.

Fortunately Neil is travelling with 4WD aficionado and local-Brisbane success story - MAXTRAX owner Brad McCarthy.

MAXTRAX are taking their own fleet of vehicles and are pursuing their own adventure with a film crew on board. They are following in the footsteps of Edward John Eyre.

The timing of their trip and Neil’s desire to take his BMW GSA somewhere remote proved too temping. Neil has lined up another willing travel buddy and fellow motorbike enthusiast Owen Bawden.

At the team briefing session last week the drivers were all starting to question their sanity about taking on ambitious trip, so the message for the two crazy motorcyclists was more or less - good luck!

So the past few weeks has been a logistical sandstorm gathering gear, from the far-flung corners of the earth. Things, like tents and back packs tough enough to withstand the elements and still pack down small enough to a size of a pair of socks.

The preparations are now down to the wire and tomorrow morning the team are heading off at dawn.

Satellite phones permitting keep an eye on this blog page for updates!



Drones are becoming so popular that one hundred of them were even recently hovering around the opera house in a flying flock formation at Sydney’s Vivid Festival.

The type and diversity of user keeps growing, however the design of the drones is remaining stagnant.

Often drone design is a combination of a technical package and being supported in flight by fixed position roters.

The algorithms in the drones are getting better, however drone pilots still need skill in order to safely take off and land their craft.

Next generation drones such as the Lily have considered this by integrating folding blades and the ability to ‘throw to launch’.

This still leaves opportunity to design something for the market with all these landing issues. Landing on the ground poses risks as rocks and sticks can fly up and damage the roter or nearby observers.

Some drones offer a guarding or grill protection of the props however this has disadvantages in terms of craft weight and impact on flight time.

Using a systems thinking design Clandestine Design Group (CDG) realised that a solution would come from challenging the fixed roter nature of typical drone design.

They worked through a range of solutions based on folding roters, with the preferred solutions being developed called the Jupiter TD- 01.

CDG, Design Director Neil Davidson said the concept is a miniature observational drone that is spherical in nature.


Jupiter TD-01 | Throw Drones shown with rotors extended and retracted.

Jupiter TD-01 | Throw Drones shown with rotors extended and retracted.

“To launch Jupiter TD-01 the user can simply throw it in the air like a ball where the system activates by rotating the three high powered 80mm props and motors into stable and safe flight mode well off the ground," said Neil.

"Jupiter TD-01’s tri roter configuration allows speed and agility and whilst the high-definition camera can rotate 360 degrees independent of the craft’s flight path.

"This drone’s unique build provides further safety benefits to both itself and the user.

"For example in a crash scenario the system will fold away its roters, to ball mode in preparation for impact, where it will bounce and roll, reducing its risk for damage.

"These same systems can be used for landing where Jupiter TD- 01 can hover slightly above the user until catch mode is activated."

Powered down in its ball format also provides robust and easy storage in backpacks and bags.

The drone looks simplistic when it’s all closed up in its ball shape but underneath hides the tri-blade design that looks like Jupiter’s rings – hence the name.

The commercialisation of this drone could be a game-changer and applicable to many industries.

Redfish is swimming across the pond!

A radically different fish in the sea of sameness - introducing the new RedFish KNX Range.

Brisbane based business Redfish are launching the first of their KNX smart and secure home automation control devices, the RNX-GW1. Never afraid of a challenge the team are diving in with the industry big fish and are looking at make a splash in Germany.

Redfish are experts in blending software and hardware solutions; specialising in creating products that integrate business processes and; measure and monitor customer data. 

The team are attending the Light + Building tradeshow, the world’s leading trade fair for lighting and building services technology on 13-18 March 2016. It expected that 2500 exhibitors and more than 200 000 visitors will converge on Frankfurt.

The RNX-GW1 offers blue-water innovation in the KNX market and is going to be the first of many exciting projects Clandestine Design Group (GDG) and Redfish work on together. KNX is a new European standard network communications protocol for home automation.

CDG was excited to collaborate with Redfish to develop a new Visual Product Language (VPL) that was differentiated and fresh, while supporting the Redfish brand values. 

CDG Design Director Neil Davidson, said the VPL’s key aesthetic element is the subtle yet sophisticated surface application of the hexagonal fish scale pattern.  

“This key element is recognisable and will be highly adaptable to the forthcoming range of products.

“We are pleased to see how well the VPL creates a cohesive and unified product language and brand statement across the range,” said Neil.

CDG know the Redfish team would have made waves at the trade fair in Germany this week! Congratulations! "Gluckwunsch!"